Car launches on Monaco’s terraces and rooftops, brand activations on Miramar Beach in Cannes, press conferences in the heart of Nice: Martel-LT Events coordinates the logistics of your launch events in Nice, Monaco, and along the French Riviera. Branded covered structures, custom signage, personalized canopies, and coordinating furnishings: everything you need to turn your launch into a memorable event.
Materials for a public relations campaign
A product launch involves a specific combination of materials designed for branding, set design, and visual consistency.
Full Crystal Arched Structures
10 x 20 m, steel-reinforced floor, pleated brushed cotton canopy branded in the company’s colors. A flagship format for high-end corporate events.
PZ Rooftop Structure
10 x 12 m, height 2.50 m, carpet, awning, frame. Ideal for Monaco’s rooftops and confidential operations with restricted access.
Branding and Customization
Digital printing on tarpaulin, branded brushed cotton awning fabric, custom pole covers, signage on the Bmatrix tower.
Corporate Furniture & Signage
Customizable reception desks, high tables, lounge furniture. Branded signage on any medium, custom manufacturing, full integration.
Our track record in brand launches
We have supported the launches of numerous luxury brands on the French Riviera: Netflix, Amazon, brands from the LVMH Group, Chanel, Rolex, and Vilebrequin. Each event has its own unique characteristics (rooftops, beaches, villa gardens, institutional venues) and its own level of visual sophistication (photorealistic printing, wrinkle-free tensioned canopies, premium finishes).
Our expertise covers the entire spectrum: from an intimate launch for 30 guests on a rooftop in Monaco to a large-scale brand activation for several hundred people on Miramar Beach in Cannes. Tight deadlines (two to three days for setup, followed by a quick teardown after the event) are part of our daily routine.
Why should you entrust us with the logistics of your launch?
Three elements set this format apart. First, our expertise in customization: our teams incorporate the most stringent brand requirements (Pantone color matching, premium finishes, crease-free banner material, and perfectly positioned signage). Second, our knowledge of locations along the French Riviera: rooftops from Monaco to Saint-Tropez via Cannes, event venues, the beaches of Cannes, luxury hotels, and villas in Cap d’Antibes (Villa Dilecta, Villa Eden Roc) and Saint-Tropez. Finally, discretion: our teams often operate under conditions of confidentiality (press embargoes, surprise market launches), and we know how to work effectively in these situations. To learn more about our equipment and customization options, visit Our Equipment. The Arquée full-glass and compact PZ structures for rooftops are detailed on the Tents and Marquees page. For furniture and decor coordinated with your brand’s colors, explore our Furniture and Decor offerings.
Frequently asked questions
Find answers to the most frequently asked questions about the logistical and technical organization of your product launches and brand activations.
Can you fully customize a structure to match a brand’s colors?
Yes. Digital printing on vinyl, branded brushed cotton awning fabric, custom pole covers, signage on any material, Bmatrix tower. We work with Pantone color matching and provide a proof before mass production. This customization has been implemented for Netflix, Amazon, LVMH brands, and numerous corporate campaigns.
How long does it take from the time an order is placed to the launch setup?
For a branded campaign, allow 10 to 15 business days from the approval of the specifications to setup. This timeframe includes graphic production (proofing, printing, quality control), logistics, and final registration. For urgent projects, we can reduce this to 7 business days, depending on equipment availability.
Do you work with communications agencies?
Yes. We are the logistics partner for numerous communications, PR, and brand activation agencies based in Paris, London, and on the French Riviera. Our role is strictly limited to providing equipment and technical teams; we do not compete with your client relationships.
Can you impose a confidentiality embargo?
Yes. Discretion is part of our daily routine. Our teams sign the required confidentiality agreements, and we adapt our storage and transportation procedures accordingly (covering structures during setup, restricting access to the site). We regularly work under press embargoes.
Can you set up a launch on a yacht or at a unique location?
Yes. We have experience with complex sites: ports (the Port of Nice for Ocean Race Europe, the Port of Saint-Tropez for SailGP), private villas, archaeological sites, and protected gardens. Preliminary technical surveys identify specific constraints (load capacity, access, ballast), and we adapt the setup accordingly.
Let’s talk about your product launch
Whether you’re a brand, communications agency, or brand activation agency, describe your campaign (date, location, format, level of customization), and our teams will get back to you within 48 hours after reviewing your request. You can reach us at 04 92 02 18 11.
Request a free quote or check out our past launch projects.
